In what many have deemed a “match made in heaven” the Scarlet Knight Herons have fired up a sponsorship with River Horse Brewery. Located along the banks of the Delaware River in Lambertville, NJ, River Horse has been brewing fine craft ales and lagers since 1996. River Horse also participates in a number of environmentally friendly programs such as recycling waste grains for use as livestock feed and offsetting energy consumption with carbon credits.
While other teams are sponsored by lame optics companies, the Knight Herons have opted to pursue the adult-beverage industry to help with their quest to identify multitudes of rare birds throughout New Jersey. What better way to do that than with a pair of binoculars in one hand and an ice-cold River Horse in the other (or just use a beer helmet if you have trouble holding binoculars with one hand – come on man, do I have to think of everything?). Obviously the more beer we drink, the easier it will be to get into “the zone” when trying to track down extremely elusive birds such as dickcissels and bushtits. Being that we already drink River Horse at our graduate student association meetings on Fridays (as well as every other day in between those meetings) it seemed logical to team up for the World Series of Birding.
Through dynamic sponsorships such as this, we hope to usher in a new era of conservation awareness combined with beer appreciation. With the support of New Jersey’s finest brewery, the Scarlet Knight Herons are now poised to endure 24 straight hours of frenetic birding on May 9th. Many thanks go out to River Horse Brewery not only for their sponsorship but more importantly for brewing such great-tasting beer! Please check out the River Horse website by clicking the link or the photo on the right-hand side of our blog.